Privacy policy

Brand / Store: Not Sorry
Legal Business Entity: DWOING
GSTIN: 18AAYFD3723F1Z6
Registered Business Address: House No. 15, Pragjyotish Nagar, North Jalukbari, Guwahati, Assam, PIN – 781014, India
Effective Date: 5 September 2026
Last Updated: 5 September 2026

1. WHO WE ARE

Not Sorry is a consumer brand and online store operated by DWOING, the registered business entity responsible for the operation of the store and the processing of personal information described in this Privacy Policy.

DWOING operates the Not Sorry online store through Shopify and sells products including print-on-demand and other consumer products through the website.

In this Privacy Policy, “DWOING,” “we,” “us,” or “our” refers to DWOING, and “Not Sorry,” “the Store,” “website,” or “you” refers to the Not Sorry brand/store and its visitors, customers, and users, as applicable.

Business Entity: DWOING
Brand: Not Sorry
GSTIN: 18AAYFD3723F1Z6
Registered Address: House No. 15, Pragjyotish Nagar, North Jalukbari, Guwahati, Assam – 781014, India

This Privacy Policy explains how we collect, use, disclose, store, and otherwise process personal information when you visit, browse, interact with, or purchase from the Not Sorry website.

2. PERSONAL INFORMATION WE COLLECT

When you use our website or purchase from us, we may collect personal information that is reasonably necessary to operate our business, provide our services, process orders, communicate with you, and comply with applicable law.

A. Contact and Customer Information

Depending on how you interact with the Store, we may collect:

  • Full name
  • Billing address
  • Shipping/delivery address
  • Email address
  • Telephone or mobile number
  • Account information
  • Customer service communications
  • Information you provide through contact forms, messages, reviews, or other communications

B. Order and Transaction Information

When you place an order, we may collect information relating to:

  • Products purchased
  • Product preferences
  • Order number
  • Order date and time
  • Order value
  • Billing and shipping information
  • Delivery information
  • Returns, cancellations, exchanges, refunds, or replacement information
  • Transaction history

C. Payment Information

Payments may be processed through third-party payment providers and/or payment services integrated with Shopify.

Depending on the payment method selected, payment service providers may process information such as:

  • Credit or debit card information
  • UPI-related transaction information
  • Bank-related transaction information
  • Payment identifiers
  • Transaction reference numbers
  • Other information required to authorize and complete a payment

Payment information may be processed directly by the relevant payment service provider.

We do not intentionally request or retain sensitive authentication credentials such as your UPI PIN, internet banking password, or card PIN.

D. Device and Technical Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Language preferences
  • Time zone
  • Approximate location information derived from technical data
  • Referring website or source
  • Pages viewed
  • Links clicked
  • Website interaction information
  • Other diagnostic and technical information

E. Usage Information

We may collect information about how you interact with our website, including:

  • Products viewed
  • Products added to cart
  • Products purchased
  • Search activity
  • Pages visited
  • Website navigation
  • Session information
  • Marketing or promotional interactions

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information through several sources, including:

Information You Provide Directly

You may provide information when you:

  • Create an account
  • Place an order
  • Subscribe to communications
  • Contact us
  • Submit a form
  • Request customer support
  • Participate in promotions
  • Submit a review or other content
  • Otherwise interact with the Store

Information Collected Automatically

When you browse our website, certain information may be collected automatically through Shopify, cookies, pixels, tags, analytics tools, and similar technologies.

Information From Service Providers

We may receive information from third-party service providers that help us operate the Store, process payments, deliver orders, provide analytics, prevent fraud, or provide other business services.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information for purposes including:

Order Processing and Fulfilment

  • Processing and fulfilling purchases
  • Confirming orders
  • Processing payments
  • Arranging production and fulfilment
  • Shipping and delivering products
  • Providing tracking information
  • Processing returns, refunds, replacements, and cancellations

Customer Service

  • Responding to questions and requests
  • Providing customer support
  • Resolving complaints
  • Communicating about orders and transactions

Operating and Improving the Store

  • Operating our website
  • Maintaining website functionality
  • Improving products and services
  • Understanding customer preferences
  • Analysing website performance
  • Personalising aspects of the shopping experience

Security and Fraud Prevention

We may use information to:

  • Detect and prevent fraud
  • Detect suspicious activity
  • Protect our Store and customers
  • Maintain the security of our systems
  • Investigate potentially unauthorized transactions

Marketing and Communications

Where permitted by applicable law and subject to your preferences, we may use personal information to:

  • Send promotional communications
  • Inform you about new products
  • Announce new collections or drops
  • Provide offers and promotions
  • Measure marketing performance

You may unsubscribe from promotional communications at any time using the unsubscribe mechanism included in the communication or by contacting us.

Legal and Compliance Purposes

We may process personal information where reasonably necessary to:

  • Comply with applicable laws and regulations
  • Respond to lawful requests
  • Establish, exercise, or defend legal rights
  • Prevent or investigate fraud or unlawful activity
  • Maintain business records
  • Enforce our terms and policies

5. LEGAL BASIS AND CONSENT

Where applicable law requires consent for the processing of personal information, we will seek consent in an appropriate manner.

Where consent is used as the basis for processing, applicable law may provide you with the ability to withdraw that consent.

Withdrawal of consent does not necessarily affect processing that was lawfully carried out before the withdrawal, and we may continue to process information where another lawful basis or legal obligation applies.

Under India's Digital Personal Data Protection framework, consent is intended to be free, specific, informed, unconditional and unambiguous, with clear affirmative action.

6. COOKIES AND SIMILAR TECHNOLOGIES

The Store may use cookies and similar technologies to operate and improve the website.

These technologies may be used for purposes including:

  • Keeping the website functional
  • Remembering shopping cart information
  • Maintaining sessions
  • Understanding website usage
  • Measuring performance
  • Improving customer experience
  • Personalising content
  • Supporting advertising and marketing activities
  • Detecting fraud and security issues

Cookies and similar technologies may be provided by Shopify or by third-party services integrated with the Store.

Your browser or device may provide controls for managing certain cookies. Certain website functions may not operate correctly if necessary cookies are disabled.

Where legally required, appropriate cookie or privacy controls may be provided.

7. HOW WE SHARE PERSONAL INFORMATION

We may share personal information where reasonably necessary to operate the Store and provide products and services.

This may include sharing information with:

Shopify

Our online store is hosted and powered by Shopify. Shopify may process customer and website information on our behalf and as otherwise described in Shopify's applicable terms and privacy documentation.

Payment Service Providers

We may share information necessary to process payments with payment gateways and payment service providers selected or integrated into our Store.

Fulfilment and Production Partners

Because certain Not Sorry products may be produced on a print-to-order basis, relevant order information may be shared with production, fulfilment, or manufacturing partners where necessary to produce and fulfil your order.

Shipping and Delivery Providers

We may share information such as your name, delivery address, phone number, order details, and tracking information with courier, logistics, and delivery providers.

Technology and Service Providers

We may use third-party providers for services such as:

  • Website hosting and technology
  • Cloud storage
  • Analytics
  • Customer support
  • Fraud prevention
  • Security
  • Marketing
  • Advertising
  • Communications
  • Business administration

Such providers may process information only as reasonably necessary to provide their services or as otherwise permitted by applicable arrangements and law.

Legal and Regulatory Authorities

We may disclose information where required or permitted by law, including in response to lawful requests, legal proceedings, governmental requirements, or to protect our rights, customers, business, or property.

Business Transactions

If DWOING undergoes a merger, restructuring, sale, acquisition, financing, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

8. SHOPIFY AND THIRD-PARTY SERVICES

The Not Sorry Store is operated using Shopify.

Shopify and other third-party service providers may process personal information in connection with providing their services.

Because third-party services may have their own privacy practices, their processing of information may also be governed by their respective privacy policies and terms.

We recommend reviewing the privacy information provided by relevant third-party services where appropriate.

Shopify states that merchants are responsible for reviewing and configuring their privacy settings and ensuring that their published privacy information accurately reflects their actual business practices.

9. INTERNATIONAL PROCESSING AND TRANSFERS

Some of our service providers, including Shopify and other technology, payment, analytics, advertising, fulfilment, or cloud service providers, may process personal information outside India.

Where personal information is transferred or processed outside India, we will seek to do so in accordance with applicable data protection and privacy laws.

Different countries may have different privacy and data protection laws.

10. DATA SECURITY

We take reasonable measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

Security measures may include appropriate technical, administrative, and organisational safeguards.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable precautions when using the internet, including maintaining the security of your account credentials and devices.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing products and services
  • Maintaining transaction and business records
  • Providing customer support
  • Resolving disputes
  • Preventing fraud
  • Complying with legal, tax, accounting, and regulatory requirements
  • Establishing or defending legal claims

The actual retention period may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

12. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights relating to your personal information.

These may include rights to:

  • Request information about personal data we process about you
  • Request correction of inaccurate or incomplete information
  • Request deletion or erasure of information where legally applicable
  • Withdraw consent where consent is the applicable basis for processing
  • Request information about how your personal information is processed
  • Raise a complaint regarding our processing of personal information
  • Exercise other rights available under applicable data protection laws

Some rights may be subject to legal limitations or exceptions.

We may need to verify your identity before processing certain privacy requests to protect against unauthorized access to personal information.

13. MARKETING COMMUNICATIONS

If you choose to receive promotional communications from us, we may send information about:

  • New product launches
  • New collections
  • Offers
  • Promotions
  • Discounts
  • Brand announcements
  • Other relevant marketing communications

You can unsubscribe from promotional emails by using the unsubscribe link provided in the communication.

You may also contact us directly to request that we stop sending promotional communications.

Please note that even if you opt out of marketing communications, we may still send essential transactional or service-related communications, such as order confirmations, payment notifications, shipping updates, delivery information, and customer service messages.

14. CHILDREN'S PRIVACY

The Not Sorry Store is intended for a general consumer audience and is not knowingly directed at children.

We do not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review and take appropriate action.

15. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, applications, social media platforms, payment services, or other external services.

These third parties operate independently from DWOING and may have their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

16. DATA SHARING WITH ADVERTISING AND ANALYTICS SERVICES

Where applicable, we may use analytics, advertising, social media, or similar technologies to understand how visitors interact with our Store and to measure or improve our marketing.

Depending on the services actually enabled on the Store, these technologies may involve the processing of information such as:

  • Device information
  • IP address
  • Website interaction information
  • Pages viewed
  • Products viewed
  • Purchase information
  • Advertising identifiers
  • Other information permitted by the relevant service

We will configure such services in accordance with applicable privacy requirements and our business practices.

17. BUSINESS INFORMATION

For transparency, the legal business information associated with the Not Sorry Store is:

Legal Business Entity: DWOING
Brand / Store: Not Sorry
GSTIN: 18AAYFD3723F1Z6
Registered Address:
House No. 15, Pragjyotish Nagar,
North Jalukbari, Guwahati,
Assam – 781014, India

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business
  • Changes to our website
  • Changes to our products or services
  • Changes to third-party services
  • Changes in applicable laws or regulations
  • Changes in our data processing practices

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

Where required by applicable law, we may provide additional notice or obtain consent for material changes.

19. COMPLAINTS AND PRIVACY REQUESTS

If you have questions, concerns, complaints, or requests regarding the processing of your personal information, you may contact us using the details below.

We will review privacy-related requests and respond in accordance with applicable law.

Privacy Contact

DWOING — Not Sorry

Email: biprangahannan@gmail.com
Phone: +91 98 8682 0072

Registered Business Address:
House No. 15, Pragjyotish Nagar,
North Jalukbari, Guwahati,
Assam – 781014, India

20. CONTACT US

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

DWOING
Operating Brand: Not Sorry
GSTIN: 18AAYFD3723F1Z6
Email: biprangahannan@gmail.com
Phone: +91 98 8682 0072
Address: House No. 15, Pragjyotish Nagar, North Jalukbari, Guwahati, Assam – 781014, India

Last Updated: 5 September 2026